In the world of Super Bowl commercials, few have left as lasting an impact as Ali Landry’s famous Doritos ad. Premiering during Super Bowl XXXII in 1998, this commercial wasn’t just an ad—it became a pop culture phenomenon, catapulting Ali Landry into instant fame.
As a former Miss USA, Landry was already a recognized face, but this 30-second commercial transformed her into a household name. Her charismatic screen presence, athletic stunts, and effortless charm made the Doritos ad one of the most memorable Super Bowl commercials of all time.
Super Bowl commercials are big business, with companies spending millions for just a few seconds of airtime. When Doritos aired their bold and unforgettable ad featuring Ali Landry, they didn’t just sell chips—they made history.
The ad showcased Landry in a playful yet action-packed scene, catching Doritos in mid-air with acrobatic precision while sitting in a laundromat. With each bite, she executed impressive flips and stunts, turning a simple snack into an iconic, must-watch moment.
Super Bowl ads often fade into obscurity, but Landry’s Doritos commercial became legendary. Why?
- Memorable Action: Unlike traditional snack commercials, this ad had energy, humor, and excitement, making it stand out.
- Ali Landry’s Star Power: Her charismatic performance and effortless screen presence captivated viewers instantly.
- Rewatchability: Fans wanted to see it again and again, leading to its cultural longevity long after the Super Bowl ended.
Following the success of the Doritos ad, Ali Landry’s career skyrocketed. She became one of the most sought-after commercial actresses, leading to appearances in:
- TV shows like “Felicity,” “Eve,” and “Spy TV.”
- Feature films including “Bella” and “Repli-Kate.”
- Hosting gigs on networks like E! and the TV Guide Channel.
Her Super Bowl moment opened doors in Hollywood, allowing her to transition from pageantry to acting and hosting, proving that a 30-second commercial can change everything.
More than two decades later, the Doritos ad remains one of the most talked-about Super Bowl commercials of all time. Landry’s effortless mix of beauty, athleticism, and humor set a new standard for memorable advertising.
Even today, when discussing Super Bowl ad icons, Ali Landry’s Doritos commercial remains a defining moment in advertising history.
Ali Landry’s Super Bowl ad wasn’t just a commercial—it was a moment in pop culture history. It showcased the power of a single, well-executed advertisement and proved that the right combination of talent, creativity, and marketing can create a legend.
