Devin Brugman was born on December 26, 1990, in Oakland, California, and raised in a family deeply rooted in creativity and entrepreneurship. Her mother, a former model, and her father, a businessman, nurtured her ambitions early on. With exposure to both fashion and business at home, she developed a balanced perspective on both industries. From a young age, Devin showed an affinity for style and a natural confidence in front of the camera.
She attended college in Hawaii, where her surroundings played a pivotal role in shaping her aesthetic and eventually influencing her business ideas. It was during these formative years that Brugman began planting the seeds for what would become a lifestyle empire.
Video: Dolcessa | A Bikini A Day
In 2012, Devin Brugman co-founded the blog A Bikini A Day with her best friend and fellow fashion enthusiast Natasha Oakley. What started as a passion project documenting their travels and daily bikini posts quickly transformed into a global phenomenon. The duo’s Instagram-based approach, showcasing a new swimsuit each day, resonated with women seeking body positivity, trend inspiration, and authentic content.
A Bikini A Day was more than a fashion blog—it was a movement. Brugman and Oakley were among the early pioneers of influencer-led branding, and they leveraged their online popularity to fuel a multimillion-dollar business. Their message centered on confidence, inclusivity, and celebrating individuality in swimwear—redefining what it meant to feel beautiful at the beach.
After the explosive success of A Bikini A Day, Brugman and Oakley launched their own swimwear label, Monday Swimwear, in 2014. The brand took off, praised for its body-conscious designs, inclusive sizing, and luxurious fabrics. Brugman played a critical role in product development, marketing, and brand identity.
Monday Swimwear set itself apart by avoiding flashy trends and instead emphasizing timeless silhouettes and flattering cuts. Brugman used her own experiences as a curvy woman to inform design choices, ensuring that every piece would cater to real bodies—not just runway models. The brand was hailed for its realistic, unretouched photo campaigns and empowering message.
Brugman’s business acumen, coupled with a deep understanding of what women want from their swimwear, helped the brand scale quickly. Today, Monday Swimwear is not just a label—it’s a lifestyle rooted in self-love, sustainability, and purpose-driven fashion.
Brugman’s influence now extends well beyond bikinis. Her social media platforms have grown into curated spaces for fashion, wellness, beauty, travel, and entrepreneurship. She consistently partners with major brands across industries, but only those that align with her core values—authenticity, sustainability, and quality.
Video: Devin Brugman stuns in a yellow bikini at Bondi Beach
She’s also known for being refreshingly candid with her audience. Whether discussing body image, business struggles, or personal routines, Brugman creates an atmosphere of trust. Her transparency has fostered a loyal community of women who see her not only as an influencer but as a relatable role model.
A central part of Brugman’s brand is her dedication to wellness. She promotes a balanced lifestyle that includes consistent fitness, nourishing meals, and mental clarity. She frequently shares her workout routines, favorite recipes, and wellness tips through blogs and social media.
Unlike many in the fitness space, Brugman doesn’t push extremes. Her philosophy is centered on consistency, joy, and balance—reminding her audience that health isn’t about perfection but about feeling good in your skin.
Brugman has used her platform to elevate other women. As a business owner, she speaks openly about her journey—discussing everything from financial planning and product sourcing to marketing strategies and brand building. She has become a mentor for aspiring entrepreneurs, especially young women seeking to break into the fashion or digital branding spaces.
Through panels, interviews, and digital masterclasses, she continues to share her insights, hoping to equip the next generation with tools to build their dreams from the ground up.
Brugman is also committed to responsible fashion. Monday Swimwear has taken strides to reduce its environmental footprint by adopting eco-conscious materials, limiting wasteful packaging, and ensuring ethical production practices.
She’s vocal about the importance of conscious consumerism and often encourages her followers to invest in quality over quantity. This mindset not only benefits the environment but also challenges the fast fashion narrative that dominates social media.
Today, Devin Brugman stands as a multifaceted entrepreneur—running a successful global brand, shaping conversations around body positivity, and influencing the fashion world with style and substance. She splits her time between Los Angeles and other global fashion capitals, constantly innovating and expanding her business.
Her future includes growing the Monday brand into new categories, including resort wear, wellness products, and potentially home goods. She continues to build her digital presence and develop strategic partnerships that align with her mission to inspire, uplift, and empower.
Devin Brugman’s story is not one of overnight success. It is a result of years of strategy, risk-taking, resilience, and staying deeply connected to her values. She has redefined what it means to be an influencer—not just a promoter of products, but a builder of purpose-driven platforms.
She continues to challenge norms in fashion, business, and social media, setting an example for women who want more than just visibility—they want impact. Devin Brugman is more than a style icon—she’s a leader, a mentor, and a visionary shaping the future of modern entrepreneurship.
